The key to internet marketing is speed and volume — especially for the little guy.  The internet leveled the playing field for the small business owner only in terms of medium accessibility.  The small business owner can put content, message, and just plain noise out using many of the same methods that his (or her) larger competitors use.  But to put out the same volume of content is incredibly difficult if not almost impossible.  Enter the new medium, social marketing.

Social Media Sites Have Extended Your Network

As social media sites have developed, people can reach across states, nations and contents to find others similarly situated to themselves with aligned interests. Social media has essentially created a way to network on a phenomenally large scale.  The incredible power of this comes when the individuals begin to organize (virtually of course) and share information with greater efficiency and more effectively than the corporate counterparts can through traditional means.

Information Dissemination – The Art of The Buzz

Social marketing is the art of the buzz.  A buzz basically entails a group of like minded or similarly situated small business owners and marketers sharing information at a large and fast rate.   Like a colony of bees, groups share information at an incredible rate. The groups chew and filter, and research and write about the information. Predicting which bit of information will have the greatest interest or longevity is an art that is picked up only as you share, and track how your information is buzzed about. If your information becomes the center of a serious buzz, the eventual result is a massive amount of exposure. The single business owner has been able to put out as much or more content than a larger better funded operation because he relies on the colony. He the chain reaction that becomes the buzz is what he sought and achieved.