The most difficult part in all of the social marketing experience is building and tracking the people in the colonies you become a part of. Enter Flock.  As an open source developer and mac guy, I generally find myself in a constant internal struggle between two browsers — FireFox (Mozilla) and Safari (Apple). Without going into the details of the struggle, I have vacillated for years between these two browsers. Well not any more. The boys at Mozilla have come up with a winner. Flock! I am not exactly sure what the corporate structure and relationship is, but I believe Flock is basically a FireFox browser (great start) with a whole bunch of social marketing features that are incredibly useful and keep all the different colonies right at your finger tips. Flock incorporates the friendship tracking for twitter, facebook, digg, my space and other social networks.

Keeping Up With The Flock

For being able to stay on top of the groups of friends, I have not seen anything that beats Flock. The nice thing about the social network management being built into the browser is that you can freely navigate around the web, work and develop in a FireFox based browser, or work in other applications, and your friend networks with all the alerts are always up and available. This makes communication fast and extremely manageable. The new twitter enhancements have made it the best twitter application to manage tweets from as far as I am concerned because you don’t have to leave the browser to tweet — but you also don’t have to stay on a certain page to tweet either.

Following RSS In Flock

One final plus is the ability to manage your RSS feeds and seamlessly post and drop back and forth into your social network from your RSS feeds. This makes being a master dissemination much easier.

Flock: I give it two thumbs up!